Natalie Robinson has worked in the fashion industry for many years and was among the creme of personal shoppers at Selfridges before launching Style Icon. Natalie worked along side Trinny & Susannah when they styled various Nescafé competition winners as part of a personal shopping experience within Selfridges. Prior to that, Natalie was brand specialist for Harrods' International Designer Room, and then worked for Browns where she consulted the likes of Kylie Minogue, Sophie Dahl, Lionel Richie and various other stars.

Natalie's experience within the fashion industry boasts an impressive 10 years, and this has profoundly developed her eye for fashion.

Natalie’s motto is “it’s not what you wear but how you wear it, and how it makes you feel”. She adds “It’s important to feel comfortable in your own clothes as well as in your own skin”.