These days Shirley Yanez splits her time working as “The Free Life Coach” and running
her British fashion brand, Venus Cow; the company she formed only six months ago with the release of the PBL, perfect black legging.
After making her fortune in the City of London in the 1990’s and then losing every penny so hard earned in the stock market crash of 2000, life as she knew it changed almost overnight and initiated a downward spiral that for the next 5 years saw her endure homelessness and serious illness in Los Angeles before returning to the UK to undergo lifesaving surgery on the NHS in 2005.
Through what Shirley now describes as the most difficult yet most inspired time in her life she found her calling and purpose and following her own personal journey of self-discipline, self-discovery and transformation created a free life coaching program online Venus Cow and began her work as The Free Life Coach opening a street clinic where she was available for anyone in trouble.
Shirley achieved some great successes helping the obese, the addicted, the depressed, the homeless change the way they thought in order to take back control of their lives and curb the temporary quick fix behaviours, like comfort eating or excessive alcohol consumption that were causing their problems in the first place. Her brutal truth, good humour and common sense approach led to life coaching slots on Trisha Goddard, Channel 5, BBC TV and Radio and ITV Tonight. Working at what she loved made her inordinately happy however with no funding available to continue, she was forced to find a way of raising finance to cover the free life coaching support, something when it is most needed she had discovered first hand is not available to those without money.
The PBL, perfect black legging and other pieces in the Venus Cow staple collection were created by Shirley, also an ex-Hollywood fashion stylist and legging lover unable to find the perfect pair of black leggings for herself. Her objective was to strike the ideal balance between quality and affordability and design a product many women wanted but someone was yet to come up with. The checklist for the legging; comfort, fit, quality, no see through, no bagging, no muffin top, Made in England and affordable and attainable for everyone. The PBL, shipped worldwide has been extremely well reviewed and has received celebrity praise from Sinitta and journalist and author Liz Hoggard. Now; a
woman with one goal in mind, to do more and more good through Venus Cow her social enterprise, Shirley is on a mission to share her PBL with every woman, rebuilding her empire based entirely on hard work giving back.
The PBL features are:
92% 220g highest grade cotton and 8% elastane which is cashmere soft to touch, dense (so no see through) and stretchy enough to mould to an individual's body, slim you down and suck you in a little without compromising on comfort. The high elastane content also doubles up to create "spring back" so when you take them off and then wear again there is no bagging or sagging. The flat fronted covered waist band is cut for comfort, fit and to minimise any muffin top and the PBL, designed for real women, comes in 4 sizes which fit from a 6-22.
The PBL is Made in England, in Leicester to the highest standards of quality, finished by hand helping to boast British Manufacturing.
You can see Shirley in action and experience the PBL, perfect black leggings and other staple pieces of the Venus Cow collection for yourself at Clothes Show Live, 2013.