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Pia's Ethical Mission

Pias Ethical Mission
 

Covering everything ethical in the world of fashion. Read Pia's blog as our Clothes Show Live handbag addict is taking on a mission to prove that ethical fashion is accessible, on trend and fabulous…
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Barry Laden bringing back British manufacturing!
14 May 2013

Last Friday I had a very exciting day of fun East of the river! Starting with  a visit to The Laden Showroom in Shoreditch...

The Laden Showroom is the home of Independent fashion in London, and has been showcasing the best of independent fashion since 1999.  If you’re ever in the area I’d say it’s well worth the visit. I love their own label Renee London:
 
renne
 
rennee
 
And I always love a bit of Your Eyes Lie!
 
Youreyelie
Check out the rest of brands they look after!  Laden.co.uk
 
If ever there were any doubts in my mind about not keeping up with my challenge (only buying from indies up until after show) they were truly forgotten about after this visit.
 
I also got to meet up with Barry Laden, owner of the showroom and got to find out all about his exciting new venture and when I say exciting I mean super exciting!
 
Barry Laden’s only gone and opened up the first clothing factory in decades in East London!
 
East End Manufacturing opened in February this year and is going from strength to strength.
 
Even ol’ Boris Johnson has been down to the factory and had a go on a sewing machine. http://www.youtube.com/watch?v=Pc3Edq-h-LQ
 
There are big plans in the pipeline for East End Manufacturing. Through crowd funding (look this up if you are a start-up and need financing) Barry Laden has managed to fund expansion plans already which means taking on more manufacturing work from more brands!
 
By going down the crowd funding route  BL’s  managed to avoid the banks and receive true 
 
support from the wider community. The plans received full funding within 8 days! Amazing results  considering it normally takes an average of 45 days with only 1 out of 10 even getting the funding!
 
I think this shows just how ready  we are to go local. I mean seriously, how many stories of poor working conditions overseas do we need to hear about?
 
Ethics should not be compromised EVER. 
 
The Made in Britain stamp is more valuable than ever right now, not only because of its ethical associations but also because it represents quality. 
 
The future looks better than it has in a long time for Made in Britain and I’m truly looking forward to it!
 
Pia x
 
eastend
Challenge Day 1
01 May 2013

 

Today is the re-launch my blog and I have set myself a massive challenge!
 
I’ve decided to show some serious love to the heart and soul of fashion. Independents.
 
Luckily I’m in an environment where I cannot ignore the amazing talent and creativity of the independent labels we have in the UK as they really are the bread and butter of the Clothes Show Live. But despite being fully aware of these fabulous brands I still find my wardrobe is dominated by what the chain stores have to offer.
 
I think I need to balance this out.
 
I’m definitely what you would call a ‘convenience shopper’ I’d rather just go to a shopping centre, get my quick fix and leave. Or browse on-line on the usual websites that I know and love without looking at the other options.
 
So this year…my super challenge (ok I know it’s not a marathon but still…) is to only buy from independent labels, emerging labels, vintage ,re-worked/up-cycled, and ethical fashion brands for the rest of 2013.
 
The hardest thing to do will be to give up ASOS. Ever since becoming a premier account holder about 95% of all my fashion purchases have come from this beloved website.
 
Luckily they have a wide selection of independent labels and of course there is ASOS Marketplace…so I can still get my fix!
 
And sooo the journey begins….
 
Pia1
 
Fable Label
01 Nov 2012

Today I’m all about comfort! After a Halloween slumber party with the Clothes Show girls I thought it would be the perfect opportunity to wear my  new Fable Label t-shirt.

The cotton not only feels gorgeous on, it’s also made from 100% eco-fabric. This t-shirt is has earned its place firmly amongst my go-to comfort clothing.

Great print, great price and no guilt!

Pia Blog Fable Lable

Related Blogs:  T-shirts
Adidas Dry up
16 Oct 2012

From our guest Do the green thing this week it is all about fashion and how this technique from Adidas is a must!

lll

(Image: Adidas)

It takes 25 litres of water to dye just one regular t-shirt so it's not too surprising that we use an incredible amount of water (equal to that of the Mediterranean Sea) every two years to dye the world's clothing.

But things might be changing.

Adidas have launched revolutionary dry dye t-shirts which use zero water to dye. This summer they started using DryDye technology to colour 50,000 t-shirts, saving a full sized swimming pool of water to make this batch of tees and be a bit more All Conserving.

oo

(Image: Fabandstuff)

The innovative process uses a pressurised form of carbon dioxide instead of water and it also uses 50% less energy and 50% fewer chemicals to dye clothing. So far Adidas are only using the process on t-shirts. But they hope to expand the practice to everything from hats to socks.

Well done Adidas.

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