CLOTHES FROM THE FACTORY FLOOR - DO THE GREEN THING GUEST BLOG

This week we have a guest blog entry from a fabulous and inspirational website called ‘Do The Green Thing’ Check out their website for fun tips and advice on living a greener life. Make sure you take a peek at their shop section to get some glove love…

Clothes factory floors are covered with scraps and off cuts which usually just get swept up and chucked away.

But not in Publish's factory.

They have been busy collecting up all their material waste and rather than throwing it into the incinerator, they have re-purposed it and made it into a new line of clothing, Second Chance, to help bring awareness into an industry that is all about the end result and doesn't give two hoots about the process.

It might sound a bit scrappy but when you look at these pieces you wouldn't think they have come from the factory floor.

Enough material was salvaged to produce 100 pieces in each colour for all the designs. An impressive range that includes t-shirts, vests, shorts and trousers.

And the cherry on the cake is the beautiful packaging. The clothes are rolled up and secured with a paper tag. Just stunning.

It's time for sustainable fashion to slip out of its hemp and tie-dye stereotypes and say hello to mindfully crafted, desirable dressing.

P.S. We've been doing something similar ourselves. It's called Saved. You can get your hands on our Saved t-shirts in our ASOS Marketplace shop.